Why panic plans don’t work and how to steady the feast and famine cycles in your Life and business.
“I’ve got two weeks to lose two stone before my holiday / the wedding / some other significant event!”
It’s the kind of thing people say with a laugh, but underneath the joke is something real.
A familiar wave of pressure.
The sense that everything needs fixing and now.
And I get it.
I’ve heard it, and felt it, many times over the years.
And this pattern doesn’t just show up in how we treat our bodies.
It shows up in business too.
One month, you’re fully booked.
The next, it’s tumbleweed.
You try to ride it out but the quiet starts to feel uncomfortable.
That’s when the scramble kicks in.
You rush out a new offer.
Post every day.
Say yes to everything.
It’s the classic feast and famine cycle in business and it’s just as exhausting as yo-yo dieting.
The problem with panic-mode planning
When things feel off, whether it’s your income, energy, or confidence, it’s natural to want to do something.
To take action.
To fix it fast.
But that pressure often pushes you into short-term thinking.
You start reacting instead of responding.
You do more but not always with clarity or purpose.
It might help in the moment, but it doesn't last.
And before long, you’re right back where you started, running on fumes and wondering what happened.
A better rhythm: finding your flow
The solution isn’t a bigger push.
It’s a more sustainable rhythm.
One that supports you before, during, and after the dips.
This is the kind of harmony I help clients build.
Where the right people, processes, and tools come together to reduce the stress of the feast and famine cycle, and give you more consistency to move through it with confidence.
Here’s what that can look like:
Area | Panic Mode Planning | Supportive Rhythms |
|---|---|---|
Eating Well | Crash diets, guilt, restriction | Flexible routines and seasonal nourishment |
Moving Well | All-or-nothing training, overexertion | Movement that supports energy and mobility |
Serving Well | Scrambling for sales, burnout during peaks | Thoughtful offers, smooth systems, real connection |
This isn’t about perfection. It’s about being prepared.
So that even if a quiet patch arrives (and sometimes it will), you’ve got something steady to return to.
Why this matters
You can’t always prevent a dip in energy or income because, let's face it, life happens.
Just like in nature, we move through seasons and not all of them are meant to be high-growth.
But when you have a rhythm that matches your capacity and your values, the quieter times don’t feel like a failure.
They feel like part of the plan.
You’re not constantly scrambling to catch up or keep up.
You’re simply moving in time with what matters most.
Your next step
If you’re stuck in a loop of fix–crash–repeat, perhaps it’s time for something different.
You don’t need more willpower, you need a rhythm that works for you.
Here are a couple of options you could consider:
- Take my free assessment to check in on your business and personal wellbeing
- Book a free call to talk through where you're at and what support could help you create more balance in your life and business
You deserve a business (and a lifestyle) that supports you not one that constantly needs saving.