You’ve probably seen the question asked a hundred different ways:
“What’s the best fitness app?”
“Which CRM do you recommend?”
“Is there a tool that will help me save time, become more efficient, or just make my life easier?”
But here’s the thing:
There’s no one-size-fits-all app or tool that works for everyone, and I won’t pretend there is.
Because while tools can be helpful, they’re only useful when they’re the right fit for you, your goals, and your stage of life and business.
The Tool Is Only as Good as the Way You Use It
You can download the app, log in, and even customise the settings.
But if you don’t use it, or don’t use it effectively, it’s not going to do much.
In my book The Mystery of the Lost Customer, I talk about how products and tools are like medicine.
They only work when you actually take them.
Too often, people sign up because they feel like they should.
“I should have a CRM by now.”
“I should be counting calories.”
“I should automate more.”
But I like to turn those shoulds into coulds.
You could do those things but what benefit will it bring, and at what cost to your time, energy, and attention?
Don’t Buy Before You’re Clear on What You Actually Need
The biggest mistake I see people make?
Buying a tool before they’ve defined the problem they’re trying to solve.
That means not just asking “what’s the best tool out there” but asking:
- Why do I think I need this?
- Who is it for: just me, or my team, clients, or suppliers too?
- What specifically do I want it to help me with?
- When will I actually have time to implement and use it?
Because implementation isn’t instant.
You need time to learn the system, build new habits, and make sure it actually supports your day-to-day work.
It’s Not Just About the Tool — It’s About the People and Processes
Especially in business, tools are often chosen with an internal lens: “What’s going to make our lives easier?”
But the ripple effect matters.
How will the tool affect your customers, clients, or suppliers?
Will it improve their experience or add friction?
A tool that works for you also needs to work for them.
And that’s why I always encourage people to start with their people and processes first.
Once you know how your business flows, and how you want people to feel at each step, you can choose the tool that supports that.
The Bottom Line? Tools Are a Means, Not the Magic Answer
I’m not anti-tech.
In fact, I love tech and I built my early career around helping people adopt technology to solve problems.
And when tools are thoughtfully chosen, they can absolutely support lasting change.
But I won’t simply recommend the “best” one.
Because the best one is the one that fits you.
Not the one with the most features.
Not the one everyone in your mastermind uses.
Not the one with a limited-time offer that expires at midnight.
Looking for Support Choosing the Right Tools for You?
If you’ve been circling an idea, or feeling like you should be using a certain tool, let’s turn that should into a could.
Book a free 30-minute call to get clarity on your next step.
No sales pitch.
Simply support.